Lancaster University Masterclass by Heike O'Leary
I attended the latest Masterclass at Lancaster University Management School last night. Heike O'Leary gave an inspiring presentation about her career in marketing at brands including Adidas, Callaway Golf, and Lookers.
It was fantastic to learn about how she has changed brand perceptions through creativity and innovation, with some useful lessons to apply to my clients. It was also great to hear about some of the North East brands I grew up with like Jennings and Benfield Motor Group.