Diary of an independent creative

Lancaster University Masterclass by Heike O'Leary

I attended the latest Masterclass at Lancaster University Management School last night. Heike O'Leary gave an inspiring presentation about her career in marketing at brands including Adidas, Callaway Golf, and Lookers.

It was fantastic to learn about how she has changed brand perceptions through creativity and innovation, with some useful lessons to apply to my clients. It was also great to hear about some of the North East brands I grew up with like Jennings and Benfield Motor Group.

Lancaster University Masterclass by Heike O'Leary

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Testimonials

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire