Creative Director — shaping brands,leading design, turning complexity into clarity

I’m a Creative Director and design leader with 15+ years’ experience working at the intersection of craft, strategy and cultural intelligence.

I’ve led brand and creative programmes for global organisations including Mars, NHS, Kendamil and Simply Business. As Creative Director at NEXT! Foods, I directed campaigns, packaging, video, animation and photography across five countries and 3,000+ outlets.

Most recently, I was Principal Designer at Magnetic, leading a team of designers and serving as internal Creative Director. I oversaw the Magnetic brand and AI proposition, alongside design programmes for clients including GMCA, TalkTalk, Gym Group and Sainsbury’s.

I do my best work where design has real stakes — building brands from scratch, setting new creative standards, and making complex ideas land with clarity and confidence.

I’m a board member of the Northern Design Festival and a trustee of Citizens Advice. I’ve spoken at the World Design Congress 2025 and Packaging Innovations & Empack 2026.

Featured in Creative Boom — Designing with curiosity, community and courage.

Work

A selection of past projects.

Kendamil Kendamil Brand strategy + design
NEXT! Foods NEXT! Foods Brand strategy + design Vanilla 98 Vanilla 98 Brand, packaging + video Goburrito UK Goburrito UK Brand strategy + design Red Bank Coffee Red Bank Coffee Brand refresh + packaging
The Storey The Storey Brand identity
Aerial Festival Aerial Festival Brand identity Founded Wellness Founded Wellness Brand identity Holistic Herbology Holistic Herbology Brand + packaging Equi's Ice Cream Equi's Ice Cream Design + marketing
See more

Got a project?
I’d love to hear from you.

Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga