Hello. I'm Louiza Cookson-Rabouhi — creative director, brand builder and design leader.

I’m a Creative Director and design leader with over 15 years’ experience shaping brands at the intersection of craft, strategy and culture.

My work focuses on helping organisations communicate clearly and meaningfully in complex environments. That might mean building a brand from the ground up, evolving an existing identity, or creating campaigns and systems that deliver consistency and impact at scale.

I’ve led brand and creative programmes for organisations including Mars, the NHS, Kendamil and Simply Business. At NEXT! Foods, I served as Creative Director, overseeing campaigns and content across packaging, video, animation and photography in five countries and more than 3,000 retail environments.

At Kendamil, I led a complete global brand overhaul spanning value proposition, strategy, identity, packaging, digital and campaign assets. The result was a 400% increase in sales within a year.

More recently, as Principal Designer at Magnetic, I led a team of designers while acting as internal Creative Director. I oversaw the evolution of the Magnetic brand and its AI proposition, alongside delivering design programmes for clients including GMCA, TalkTalk, Gym Group and Sainsbury’s.

I’m particularly interested in work where design carries real weight — shaping perception, supporting transformation, and making complex ideas land with clarity and confidence.

Alongside my practice, I contribute to the wider design community as a board member of the Northern Design Festival and a trustee of Citizens Advice. I’ve spoken at the World Design Congress 2025 and Packaging Innovations & Empack 2026.

Featured in Creative Boom — Designing with curiosity, community and courage.

My story

Before joining Magnetic, I ran my own studio and held roles as Creative Director at a hospitality-focused agency and at an award-winning digital consultancy.

I attended University of the Arts London (UAL), studying media and communications, and later photography and styling. After graduation, I worked in London before heading North to work remotely.

I was born and raised in the North East. My Dad is Algerian and my Mam is a Geordie. When growing up our home was always full of flavoursome food, Arabic art and colourful language.

My passions include design and photography, singing, playing guitar and autoharp, wild swimming, and fitness.

I live in Lancaster with my husband Guy and our children - Oscar, Mateo and Mimi.

I'm a founder of Women In Tech and a chapter host of Ladies, Wine & Design.

How I work

I'm passionate about delivering outstanding work that achieves a superb return on investment. I can work on a short-term project or on a longer-term basis.

I'm especially proud of the creative processes I've refined over the years which help me get the best results. I believe in honest communication, mutual trust and close collaboration.

Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga