Design for an award-winning artisan ice cream brand

Equi's Ice Cream

Equi's Ice Cream

Project

Equi’s has produced exquisitely irresistible ice cream, made with fresh Scottish milk and double cream, for more than 100 years.

Equi's Ice Cream
Equi's Ice Cream Equi's Ice Cream Equi's Ice Cream

Objective

I was appointed to support the launch of a new reduced calorie ice cream range to increase the brand's appeal to health conscious consumers who want all the pleasure of a fabulous ice cream - and none of the guilt. The project included the design of a distinctive new sub-brand, product packaging and multi-channel marketing campaign assets.

The flagship product in the new range, Vanilla '98, subsequently won the Gold Medal for Best Ice Cream at the Royal Highland Show and a coveted star at the Great Taste Awards. 

Equi's Ice Cream is available at:

Coop | Morrisons | Asda |  Central Market HEB

Awards and accolades:

Great Taste Awards Gold | Gold Medal Royal Highland Show

Equi's Ice Cream Equi's Ice Cream

Deliverables

  • Value proposition development
  • Brand design with illustration and iconography
  • Packaging design
  • Photography art direction and styling 
Equi's Ice Cream

Client Feedback

““Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.””

-David Equi, Managing Director, Equi's Ice Cream

Equi's Ice Cream Equi's Ice Cream
Equi's Ice Cream
Equi's Ice Cream Equi's Ice Cream

Work

A selection of past projects.

Borderlines Borderlines Brand identity Alamelu Alamelu Brand identity + illustration Stone Well Tap Stone Well Tap Brand identity + signage HTS HTS Brand identity + web design
See more

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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga