Design for an award-winning artisan ice cream brand
Equi's Ice Cream
Equi’s has produced exquisitely irresistible ice cream, made with fresh Scottish milk and double cream, for more than 100 years.
I was appointed to support the launch of a new reduced calorie ice cream range to increase the brand's appeal to health conscious consumers who want all the pleasure of a fabulous ice cream - and none of the guilt. The project included the design of a distinctive new sub-brand, product packaging and multi-channel marketing campaign assets.
The flagship product in the new range, Vanilla '98, subsequently won the Gold Medal for Best Ice Cream at the Royal Highland Show and a coveted star at the Great Taste Awards.
Equi's Ice Cream is available at:
Coop | Morrisons | Asda | Central Market HEB
Awards and accolades:
Great Taste Awards Gold | Gold Medal Royal Highland Show
- Value proposition development
- Brand design with illustration and iconography
- Packaging design
- Photography art direction and styling
““Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.””
-David Equi, Managing Director, Equi's Ice Cream