New brand for a reinvented craft beer pub.
Stone Well Tap
The Hand Pulled Beer Company acquired the Stonewell in 2017 and invested in a significant refurbishment of this historic listed building.
After meeting to discuss the project we opted for a refreshed name to better communicate the craft ale proposition - Stone Well Tap - and a new more contemporary brand identity.
To appeal to a younger audience willing to pay a premium for specialist craft beers in a setting that would not look out of place in Manchester’s Northern Quarter or London’s Shoreditch.
A secondary objective was to allude to Stone Well Tap’s place in Lancaster’s rich history. It is built on the site of a historic water well, as featured in John Speed’s iconic map of Lancashire from 1610.
This helped inform the rationale for the hand pump icon, presented in a contemporary style appropriate for a modern craft ale pub.
- Naming strategy
- Brand identity
- Signage design
- Menu template design
“The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.”
-Tim Tomlinson, Owner, The Hand Pulled Pub Company