Brand identity for a prestigious arts festival.
To design a brand identity, website and marketing campaign assets for Aerial - a new and prestigious festival of sounds and words in the Lake District to be held on the weekend of 26-29 March 2020.
The Aerial programme will run with multiple events taking place across venues in and around Ambleside and Grasmere. Curatorial focus is on creating one-off, intimate experiences, unique happenings that will over time be immediately recognisable as something that ‘could only ever have happened at Aerial’.
To define the identity and raise awareness of this unique festival in a stunning location.
The logo was inspired by the colours and contours of the Lake District landscape and the Wordsworth poem from which the festival gets its name ("The station whence he looked was soft and green, Not giddy yet aerial, with a depth of vale below, a height of hills above.")
The brand identity features stunning photography by John Sedgwick.
- Logo design
- Brand identity design
- Poster design
- Website design (view here)
- Social media graphics
- Lanyard design