Holistic treatment centre and product range.
CORE
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/6cfc9a29813e3ff955a797c4fb71be76.jpg?v=1695997291)
Project
CORE is a holistic treatment centre based in Manchester with a branded range of associated products sold direct to consumer.
Founder Lucy Naylor required a new brand identity, packaging, and other creative assets for her business.
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/796ae052ae9b7ac93e691d212821f7e7.jpg?v=1695997292)
Objectives
To reach an audience of people seeking holistic treatments in the North West of England.
The name we developed, CORE, stands for Creating Order Restoring Energy, and conveys a sense of calm intent.
The rationale for the design of the brand identity is inspired by the Chinese symbol for longevity and good health known as 'shou'.
Deliverables
- Naming strategy
- Logo and brand identity design
- Brand assets
- Tone of voice
- Packaging design
- Stationery
![Deliverables](https://www.louizarabouhi.co.uk/app/default/assets/images/990ba1cde5e539b4c08a1a83093c9ab5.jpg?v=1695997292)
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/bc5ba959a561f7559d48a204edc4defe.jpg?v=1695997292)
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/5bfbb973540e8323a991cb30097d7ddb.jpg?v=1695997293)
Client Feedback
“I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!”
-Lucy Naylor, Founder
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/a8410ded7045cacfae6a52d50d952c61.jpg?v=1695997293)
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/3f58c2d15834196c1aefb8d692761ac0.jpg?v=1695997294)
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/bfee8c429ff20968e0bdc1f2d57d6201.jpg?v=1695997295)
![CORE](https://www.louizarabouhi.co.uk/app/default/assets/images/0ce9b53de969cc27f293504f69190a0e.jpg?v=1695997296)