Illustrations to bring a unique brand to life.

Hickory's Smokehouse

Hickory's Smokehouse

Project

A road trip across Texas and Louisiana inspired the founders of Hickory's Smokehouse to bring the flavours, culture and hospitality of the Southern States to the UK. Now with over ten venues, this growing restaurant brand required something truly distinct.

Hickory's Smokehouse

Objective

To create a range of illustrations in a hand-drawn, weathered, vintage style to complement their brand for use on their menus, interiors, and digital assets.

Hickory's Smokehouse

Deliverables

  • Research
  • Mood board
  • Character set
  • Illustration vector files
Hickory's Smokehouse

Work

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