Brand identity for a new health and wellness business

Holistic Herbology

Holistic Herbology

Project

Holistic Herbology was founded to improve the health and wellbeing of women at every life stage. 

Holistic Herbology

Objective

I was approached by founder Amanda Fryer to create a new brand identity, product packaging, e-commerce website design and marketing assets. 

Taking inspiration from brands such as Aesop and Grown Alchemist, the objective was to create a modern, clean and professional visual identity that still has its roots firmly planted in the benefits of plants, without being conventionally holistic. 

Holistic Herbology
Holistic Herbology Holistic Herbology Holistic Herbology Holistic Herbology
Holistic Herbology Holistic Herbology Holistic Herbology

Deliverables

  • Brand strategy
  • Logo design 
  • Brand identity guidelines
  • Brand illustration
  • Iconography
  • Product packaging design 
  • Website design (visit the website here)
Holistic Herbology
Holistic Herbology
Holistic Herbology

Work

A selection of recent projects.

The Storey The Storey Brand identity Hickory's Smokehouse Hickory's Smokehouse Illustration Vanilla 98 Vanilla 98 Brand, packaging + video Equi's Ice Cream Equi's Ice Cream Design + marketing
See more

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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga