Brand identity for a new health and wellness business

Holistic Herbology

Holistic Herbology


Amanda Fryer is motivated by a desire to improve the health and wellbeing of women at every life stage. This is the catalyst that led her to create Holistic Herbology after 15 years in practice.

Holistic Herbology


I was approached by Amanda Fryer to create a new brand identity, product packaging, e-commerce website design and marketing assets for her new business, Holistic Herbology.

The goal was to create a brand that is professional and clean but that still has its roots firmly planted in the benefits of plants. We didn't want it to be conventionally holistic. 

You can visit the website I designed here.

Holistic Herbology
Holistic Herbology Holistic Herbology Holistic Herbology


  • Brand strategy
  • Logo design 
  • Brand identity guidelines
  • Brand illustration
  • Iconography
  • Product packaging design 
  • Website design 
Holistic Herbology
Holistic Herbology
Holistic Herbology

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Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

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Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

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Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga