Brand identity for a new health and wellness business

Holistic Herbology

Holistic Herbology

Project

Amanda Fryer is motivated by a desire to improve the health and wellbeing of women at every life stage. This is the catalyst that led her to create Holistic Herbology after 15 years in practice.

Holistic Herbology

Objective

I was approached by Amanda Fryer to create a new brand identity, product packaging, e-commerce website design and marketing assets for her new business, Holistic Herbology.

The goal was to create a brand that is professional and clean but that still has its roots firmly planted in the benefits of plants. We didn't want it to be conventionally holistic. 

You can visit the website I designed here.

Holistic Herbology
Holistic Herbology Holistic Herbology Holistic Herbology Holistic Herbology
Holistic Herbology Holistic Herbology Holistic Herbology

Deliverables

  • Brand strategy
  • Logo design 
  • Brand identity guidelines
  • Brand illustration
  • Iconography
  • Product packaging design 
  • Website design 
Holistic Herbology
Holistic Herbology
Holistic Herbology

Work

A selection of recent projects.

Founded Wellness Founded Wellness Brand identity Journey Social Kitchen Journey Social Kitchen Brand identity CORE CORE Brand identity + packaging Stone Well Tap Stone Well Tap Brand identity + signage
See more

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"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

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Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

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Tim Tomlinson, Owner, The Hand Pulled Pub Company

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Lyndsey Cocker, Founder, Alamelu Yoga