Brand identity for a new health and wellness business
Amanda Fryer is motivated by a desire to improve the health and wellbeing of women at every life stage. This is the catalyst that led her to create Holistic Herbology after 15 years in practice.
I was approached by Amanda Fryer to create a new brand identity, product packaging, e-commerce website design and marketing assets for her new business, Holistic Herbology.
The goal was to create a brand that is professional and clean but that still has its roots firmly planted in the benefits of plants. We didn't want it to be conventionally holistic.
- Brand strategy
- Logo design
- Brand identity guidelines
- Brand illustration
- Product packaging design
- Website design