Brand identity for a new health and wellness business
Holistic Herbology
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/87607b9273d55c3c414aea532305d2f1.jpg?v=1695977964)
Project
Holistic Herbology was founded to improve the health and wellbeing of women at every life stage.
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/61ed9ee3ec93fe9c939190bd16082be7.jpg?v=1695977965)
Objective
I was approached by founder Amanda Fryer to create a new brand identity, product packaging, e-commerce website design and marketing assets.
Taking inspiration from brands such as Aesop and Grown Alchemist, the objective was to create a modern, clean and professional visual identity that still has its roots firmly planted in the benefits of plants, without being conventionally holistic.
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/7ab81ce1adc7e34953fac7a27263d4cb.jpg?v=1696628954)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/a75b08383570ef8bb262a90f645b89e0.png?v=1695977966)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/263e36445144891ee1e33cca112226ee.png?v=1695977966)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/0b6470e2234aa5c196a76c7d87336ec8.png?v=1695977967)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/cb79e9b421c3dcab42e360eaae04ad58.png?v=1695977967)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/993df14868cbb74762a2670d34d583dc.jpg?v=1695977968)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/6db397dd6a28561d85eefb20503d4baf.png?v=1695977968)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/71fd8ef5de71fe9c9113cfe4e9b0454b.jpg?v=1695977969)
Deliverables
- Brand strategy
- Logo design
- Brand identity guidelines
- Brand illustration
- Iconography
- Product packaging design
- Website design (visit the website here)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/1cfcc1bee807b3eadf65aec19f5ff3dc.jpg?v=1695977969)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/387b42de9cb52fc2024782e9cadd8e43.jpg?v=1695977970)
![Holistic Herbology](https://www.louizarabouhi.co.uk/app/default/assets/images/6151a2625f7c338621f3791d160912af.jpg?v=1695977972)