Launch of an award-winning reduced calorie ice cream.
To launch Vanilla 98, a reduced calorie ice cream, created by Scotland’s award-winning artisan ice cream maker Equi’s. Vanilla 98 contains only 98 calories per tub.
Equi’s have been making ice cream in Hamilton since 1922. Its ice cream is made using fresh, locally sourced ingredients. It is sold in Asda, Morrisons and Co-op stores along with independent retailers, cafés and ice cream parlours around Scotland.
To create a brand, packaging, and marketing assets with appeal to a young health conscious audience of ice cream fans who want all the pleasure of a fabulous ice cream - and none of the guilt.
- Brand identity
- Launch video
- Print advertising
- Outdoor digital advertising
- In-store digital advertising
“Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.”
-David Equi, Managing Director, Equi's Ice Cream