Re-brand of a global baby milk producer
Kendamil
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/14a4ae45117039423066a23b8cb2ec0d.jpg?v=1696530798)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/787a1cdcd101a4f8f1d0b5896517268c.jpeg?v=1695976673)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/fb926042b22a2fdb155dee288ebd0695.jpeg?v=1695976681)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/a88e70a131039623bbdf14bc14e793ef.jpeg?v=1695976689)
Project
Kendamil is the world's leading producer of premium baby milk. Based in the Lake District, Kendamil is the only British made baby milk brand and has a rich heritage of using only the best quality ingredients lasting over 60 years.
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/1a3120aa293c570ddf71d13a9500f5f5.jpg?v=1696628950)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/496151ff7eeddbcd645c8dfab153fbf6.jpg?v=1696628951)
Objective
I was appointed as a brand consultant to lead the development of a new brand identity, which encompassed new packaging, a new website, a new range of marketing campaign assets and new brand guidelines. The objective was to create a deeper connection between the brand and its customers around the world, which ranges from the Royal Family to the Kardashians!
Kendamil has doubled capacity following a £30 million investment and is sold in supermarkets worldwide. It has achieved numerous awards and accolades, including praise from President Biden.
Kendamil is available in:
Wal-Mart | Target | Kroger | Tesco | Sainsburys | Asda | Waitrose | Booths | Ocado
Featured in:
BBC | The Times and Sunday Times | Guardian | Vanity Fair | The Grocer
Awards and accolades:
FT Fastest Growing Companies | Queen's Award for Enterprise | Mother & Baby Award Gold | The Grocer Awards Gold
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/social-design.gif?v=1695976662)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/70638fc93bfadcd0fb84c30a0081e8d9.jpg?v=1695976666)
Deliverables
- Value proposition development
- Brand and marketing strategy
- Brand design with illustration and iconography
- Packaging design
- Website design (visit the website here)
- Marketing campaign creation and implementation
Client Feedback
“We had the pleasure of working with Louiza as our creative lead during a critical stage in Kendamil’s growth. In Louiza we found not just an uber-talented designer, but a strategic partner and thought-leader, who immersed herself in our brand and values and married that with her eye for modern, beautiful design that stands out on shelf.
The result was a complete revamp of our logo, iconography, text, pack design and website – such was the confidence we had in her vision for our brand.
We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw.
On top of her talent for design, I have always found Louiza an absolute pleasure to work with – professional, hard-working, communicative, punctual and a good laugh!”
-Will McMahon, Commercial Director, Kendamil
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/c8febdbc2e1c390c73e45e2f89cc873b.jpg?v=1695976694)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/4eb78c9af344318a7a476baf0a45f628.jpg?v=1695976697)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/1d70b3ef5410d8fd5bea09a8d65ce6f7.jpg?v=1695976700)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/414cae907b345923529f36b3d272d973.jpg?v=1695976705)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/ade045a13bb3fcf48c7e9ffcf6d18e8f.jpg?v=1695976709)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/39277904478aedfbf58b1eeb6e762a59.jpg?v=1695976711)
![Kendamil](https://www.louizarabouhi.co.uk/app/default/assets/images/d3d91c33df1c7e8ab9aae1bdd8b5a387.jpg?v=1696598481)