Re-brand of a global baby milk producer


Kendamil Kendamil Kendamil


Kendamil is the world's leading producer of premium baby milk. Based in the Lake District, Kendamil is the only British made baby milk brand and has a rich heritage of using only the best quality ingredients lasting over 60 years.



I was appointed as a brand consultant to lead the development of a new brand identity, which encompassed new packaging, a new website, a new range of marketing campaign assets and new brand guidelines. The objective was to create a deeper connection between the brand and its customers around the world, which ranges from the Royal Family to the Kardashians!

Kendamil has doubled capacity following a £30 million investment and is sold in supermarkets worldwide. It has achieved numerous awards and accolades, including praise from President Biden.

Kendamil is available in:

Wal-Mart | Target | Kroger | Tesco | Sainsburys | Asda | Waitrose | Booths | Ocado

Featured in:

BBC | The Times and Sunday Times | Guardian | Vanity Fair | The Grocer

Awards and accolades:

FT Fastest Growing Companies | Queen's Award for Enterprise | Mother & Baby Award Gold | The Grocer Awards Gold 



  • Value proposition development
  • Brand and marketing strategy 
  • Brand design with illustration and iconography 
  • Packaging design 
  • Website design (visit the website here
  • Marketing campaign creation and implementation 

Client Feedback

“We had the pleasure of working with Louiza as our creative lead during a critical stage in Kendamil’s growth. In Louiza we found not just an uber-talented designer, but a strategic partner and thought-leader, who immersed herself in our brand and values and married that with her eye for modern, beautiful design that stands out on shelf.

The result was a complete revamp of our logo, iconography, text, pack design and website – such was the confidence we had in her vision for our brand.

We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw.

On top of her talent for design, I have always found Louiza an absolute pleasure to work with – professional, hard-working, communicative, punctual and a good laugh!”

-Will McMahon, Commercial Director, Kendamil


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"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

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