Global Creative Director & CMO at an innovative plant-based food brand
NEXT! Foods
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/13d469956e48c6b5c9fe7b5c4edf03e7.jpg?v=1696598837)
Project
NEXT! Foods, is a fast-growing FMCG start-up with a mission to deliver innovative and delicious plant-based meat products that taste like the real thing. No compromise on taste. No compromise on ingredients. No compromise to the planet. Tasting is believing.
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/0b3d0b2f2053750728c89fde9987c304.jpg?v=1695977960)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/007a23ad6a536698f748bcc1e65bfbec.jpg?v=1695977960)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/7604614da126c6eae084906114ca479e.jpg?v=1695977961)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/a43104bc61a3fe869d2f25483608b821.jpg?v=1695977961)
Objectives
I was appointed to lead the brand and marketing strategy while working closely with the senior leadership team.
After developing a series of B2B and B2C campaigns to support our retail and distributor outreach, and to engage a growing and passionate community of plant-based influencers and foodies, I successfully launched a new range of popular plant-based sauces and grew our market share in this fiercely competitor sector.
NEXT! products are now sold in over 3,000 outlets across Australia, New Zealand, France, Greece and Spain, with a UK launch planned for 2024.
NEXT! Foods is available in:
Coles | La Sirena | IGA | Σκλαβενίτης
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/943e19d3dbcd89c282fbd30455ef6f89.jpg?v=1695977961)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/e766c228074b130893b814d00d7eca76.jpg?v=1695977962)
Deliverables
- Value proposition development
- Brand and marketing strategy
- Brand activations
- Brand design with illustration and iconography
- Packaging design
- Website design (visit the website here)
- Video, photography, animation and motion graphics art direction
- Food styling
- Marketing campaign creation and implementation
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/77b39ad74de3c0fb60506f5a29707c5d.jpg?v=1695977962)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/1630c5c00091efd016aed68c2616af60.jpg?v=1695977963)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/49849c9b23b60be6c9cffdff3fc92bfa.jpg?v=1696531016)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/4de3128014a0d39b70c697b2be865fc4.jpg?v=1696598787)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/efb979c7523457f0b3ac9a05c26b104d.jpg?v=1696598788)
![NEXT! Foods](https://www.louizarabouhi.co.uk/app/default/assets/images/4bdf0eab73a4c9d00a55ed8b4ef4a8b4.jpg?v=1696598934)