Global Creative Director & CMO at an innovative plant-based food brand

NEXT! Foods

NEXT! Foods

Project

NEXT! Foods has a mission to deliver delicious, plant-based meat products that taste like the real thing. No compromise on taste. No compromise on ingredients. No compromise to the planet. Tasting is believing. 

NEXT! operates in Australia, New Zealand, France, Greece and Spain, and is now available at over 3,000 outlets worldwide.

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Objectives

At this pioneering plant-based food brand I report to the CEO and lead an agile creative team and external agencies. 

I am responsible for developing and executing the marketing strategy, producing compelling content from concept to execution across multiple channels to the highest standards, and evolving the brand proposition for all our target audiences. 

Our objective is to position NEXT! for ongoing growth in a fast-moving and growing sector. 

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Deliverables

  • Creative direction
  • Brand strategy
  • Brand identity guidelines
  • Brand illustration and iconography
  • Product packaging design for a smaller carbon footprint 
  • Campaign creation across multiple channels 
  • Event marketing design 
  • Investor deck design
  • Video, photography, motion graphics and animation styling and art direction  
  • New website design (visit the website here)
NEXT! Foods NEXT! Foods
NEXT! Foods
NEXT! Foods
NEXT! Foods
NEXT! Foods

Work

A selection of recent projects.

Equi's Ice Cream Equi's Ice Cream Design + marketing Kendamil Kendamil Brand strategy + design Red Bank Coffee Red Bank Coffee Brand refresh + packaging Vanilla 98 Vanilla 98 Brand, packaging + video
See more

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Testimonials

"We’re pleased to say that since the design changes, our sales have exploded – up 400% in just one year – which we attribute in large part to the enormous leap in aesthetics and design which Louiza oversaw."

Will McMahon, Commercial Director, Kendamil

Louiza brought our Vanilla 98 brand to life through great design and marketing. Equi’s won best vanilla ice cream for Vanilla 98 at the Scottish Ice Cream Championships at the Royal Highland Show.

David Equi, Managing Director, Equi's Ice Cream

I can't recommend Louiza enough; you can really rely on her to 'get' what you're looking for. Great communication, great turnaround, great understanding, great result!

Lucy Naylor, Owner, Lucy's Acupuncture

Working with you was an absolute pleasure from start to finish and we felt that we really clicked creatively, we felt that you were really invested in us and our project which was a big thing for us, you were very thorough and attentive throughout the process and we knew we could trust you to do a great job, which you did! We love our branding and we love your photography work.

Scarlett Meyer & Bec Newton, Founders, Method Café

The new brand for Stone Well Tap really captures the essence of what makes this craft ale pub unique in our region. Louiza really understood the brief and we are very happy with the results.

Tim Tomlinson, Owner, The Hand Pulled Pub Company

We are thrilled with the Women In Tech brand Louiza created for Digital Lancashire. Louiza developed a clever rationale and concept that clearly communicates the brand purpose. I have no hesitation in recommending Louiza.

Mark Thwaite, Head of Ops, Digital Lancashire

Combine creativity and talent and you get wonderful, fresh and inspiring designs by Louiza Rabouhi. She applied her magic, limitless energy and professionalism to help achieve my brand goals. Expectations totally exceeded. I am absolutely delighted!

Lyndsey Cocker, Founder, Alamelu Yoga