Global Creative Director & CMO at an innovative plant-based food brand
NEXT! Foods has a mission to deliver delicious, plant-based meat products that taste like the real thing. No compromise on taste. No compromise on ingredients. No compromise to the planet. Tasting is believing.
NEXT! operates in Australia, New Zealand, France, Greece and Spain, and is now available at over 3,000 outlets worldwide.
At this pioneering plant-based food brand I report to the CEO and lead an agile creative team and external agencies.
I am responsible for developing and executing the marketing strategy, producing compelling content from concept to execution across multiple channels to the highest standards, and evolving the brand proposition for all our target audiences.
Our objective is to position NEXT! for ongoing growth in a fast-moving and growing sector.
- Creative direction
- Brand strategy
- Brand identity guidelines
- Brand illustration and iconography
- Product packaging design for a smaller carbon footprint
- Campaign creation across multiple channels
- Event marketing design
- Investor deck design
- Video, photography, motion graphics and animation styling and art direction
- New website design (visit the website here)