Brand identity for a multi-purpose venue
The Storey
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/b03b5aef3609a071d39fc9f64058f2fc.jpg?v=1695996621)
Project
The Storey was established in Lancaster in the 19th century for the promotion of art, science, literature and technical instruction.
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/900bd63e1cd55466fb93801bfedf068d.jpg?v=1695996622)
Objective
This beautiful building has now been re-modelled and purpose-designed as a centre for the creative industries. The Storey today hosts innovative businesses and organisations across four floors along with a creative hub, performing arts venue, exhibition spaces and a popular cafe-bar.
The team at the Storey required a new identity to better represent the diversity and depth of the offering. This required a brand that would appeal to everyone from wedding planners, event organisers and business owners through to casual diners, exhibitors and other visitors.
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/9ec6f01cd9cd3d874eee07212d8a3964.jpg?v=1695996623)
Deliverables
- Brand strategy
- Logo and brand identity design
- Brand identity guidelines
- Brand illustration
- Iconography
- Social media campaign design
- Interior design consultancy
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/b38d9e24299affebecd41384d47eee35.jpg?v=1695996625)
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/90fa00625ea862080102b1c1588d1bc6.jpg?v=1695996626)
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/e6cb23d3c6ed6070ab72fad277a3cb6c.jpg?v=1695996627)
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/eb261f9b753d6d51167b24cb561495f6.jpg?v=1695996627)
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/bf4e97c75dd9e4a33155e734e88aeda4.jpg?v=1695996628)
![The Storey](https://www.louizarabouhi.co.uk/app/default/assets/images/c3306e38700d0ee2d4bb5c439ba67141.jpg?v=1696600875)