Brand identity for a multi-purpose venue

The Storey

The Storey

Project

The Storey was established in the 19th century for the promotion of art, science, literature and technical instruction for the people of Lancaster.

This beautiful building has now been re-modelled and purpose-designed as a centre for the creative industries. The Storey today hosts innovative businesses and organisations across four floors along with a creative hub, performing arts venue, exhibition spaces and a popular cafe-bar.

The Storey

Objective

The team at the Storey and at Lancaster City Council required a new identity to better represent the diversity and depth of the offering at the Storey. This required a brand that would appeal to everyone from wedding planners, event organisers and business owners through to casual diners, exhibitors and other visitors. 

The Storey

Deliverables

  • Brand strategy
  • Logo and brand identity design 
  • Brand identity guidelines
  • Brand illustration
  • Iconography
  • Social media campaign design 
  • Interior design consultancy 


    The Storey
    The Storey
    The Storey The Storey
    The Storey
    The Storey

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