Brand identity for a growing artisan business

Emily Thwaites Upholstery

Emily Thwaites Upholstery


To create a new brand identity for Emily Thwaites Upholstery, an artisan business based in Cartmel, Cumbria, that breathes new life into vintage and mid century furniture. 

Emily's target audience loves their existing furniture, but requires specialist upholstery for its restoration or modernisation. Emily also helps people that love interior design to find and tailor bespoke pieces. 

A secondary audience for Emily are businesses that require craftsmanship services. 

Emily Thwaites Upholstery


It was important to convey the hands-on nature of Emily's service, incorporating traditional craft values with a modern sensibility. 

Emily offers a bespoke service, and use of vintage scissors in the logo help convey this (the featured scissors are a hand-drawn representation of an actual pair of vintage upholstery scissors that Emily had lovingly restored). 

Emily Thwaites Upholstery


  • Logo and brand identity design
  • Brand assets
  • Social media graphics
  • Vehicle graphics 
  • Stationery 
Emily Thwaites Upholstery

Client Feedback

“"I approached Louiza because I wanted to convey my customer service focus, determination and creative eye. I'm so delighted with my brand identity as I feel it really reflects the personality and values of my business."”

-Emily Thwaites, Founder

Emily Thwaites Upholstery
Emily Thwaites Upholstery

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